Clothes minded: Fashion flirts with film

Anita Ekberg's black outfits in 'La Dolce Vita' sparked fashion trend.The mobile phone industry's of favor and film happen to be winking at one another increasingly more previously couple of years. Every designer from Prada to Kate Spade to Gareth Pugh has first showed an arty video clip to market an assortment, handbag or limited-edition perfume. Last spring, Miu Miu began a number of shorts directed by women having a moody piece by Hollywood film heiress Zoe Cassavetes. But it is the venerable house of Gucci -- turning an adult yet spirited 90 this season -- which has walked as the premiere stumper for celluloid.In the approaching Venice Film Festival, Gucci will fete women with a brand new award praising Women in Cinema. The runners up are refreshingly diverse, with rising American actress Jessica Chastain ("The Tree of Existence") competing against Italian film writer Federica Pontremoli ("The Whitened Space") -- it is a gracious jerk towards the less glamorous behind-the-moments business of film to incorporate a producer and costume designer among nominees. Gucci will also support documentaries by providing a finishing fund for works happening using the Tribeca Film Institute.But Gucci's major dedication to film -- restoration and upkeep -- implies that the look home is truly acting wear and tear. Previously 5 years, Gucci has contributed a lot more than $1.7 million to Martin Scorsese's non-profit passion project the Film Foundation. Its newest overhauls incorporate a digital facelift for Luchino Visconti's 1963 "The Leopard" and Federico Fellini's 1960 "La Dolce Vita." Both movies feature standout costumes, but it is Anita Ekberg's famous black dress in the fountain scene of Fellini's romp that released a slew of copycats.Actually, the courtship of favor and film is similar to the wedding of two gorgeous celebrities. Designers fawn over lush films, which, showcase stunning clothes. Gucci designer Frida Giannini, who based her last men's collection about the chic '70s look of "The Way In Which I Was,Inch is not the only real fashion maven to title-check film as inspiration. Marc Jacobs has recommended Bernardo Bertolucci being an influence and also the Mulleavy siblings, behind the avant-garde Rodarte label, based among their runway collections on obscure Japanese horror films.One film that Gucci certainly will not be offering may be the much-spoken-about biopic of Patrizia Reggiani that Ridley Scott continues to be threatening to create since 2007. It has been bandied about this Julia Roberts could take part in the femme fatale, who purchased the killing of her ex-husband, fashion titan Maurizio Gucci.Venice Film Festival: Fashion & CinemaFashion flirts with film I fall to pieces Hipster hot spots Contact the range newsroom at news@variety.com