Today on indieWIRE: Paul Rudd and 'Our Idiot Brother,' Miramax Teams With Facebook and More

Today on indieWIRE, we told you the five best ways to use social media to build your film audience, Paul Rudd talked 'Our Idiot Brother,' Miramax joined forces with Facebook, and much more. The 5 Best Ways to Use Social Media to Build an Audience for Your Movie: Here's the second in our series of excerpts from The Film Collaborative's upcoming book, 'Selling Your Film Without Selling Your Soul.' This one's by social media strategist Sheri Candler. Watch Miramax Movies on Facebook in the U.S., UK and Turkey: In Miramax's latest attempt to make money off their library digitally (they already have deals with Amazon, Netflix, Hulu and Apple), the company has launched the largest-scale Facebook streaming movie app to-date, not just in the U.S. but in the UK and Turkey as well. Focus Features Launches VOD Premiere Label Focus World: Seven months ago, Focus Features launched its VOD label, Focus World. However, there was no announcement; instead, they just released the movies. INTERVIEW | Paul Rudd Would Like to Play Someone Different, Please: In Paul Rudd's second film directed by his good friend Jesse Peretz (they collaborated on the 2001 comedy 'The Chateau'), Rudd plays the nicest guy since Forrest Gump opened up his box of chocolates. Four Cool Apps That Help Turn Phones Into Pro-Grade Cameras: One of the reasons Cisco killed the popular Flip cam was its users' phones did nearly the same thing. They were right; Flip's death now looks like the start of a filmmaking revolution. Toronto Film Festival Adds More to Complete 2011 Lineup: The mammoth Toronto International Film Festival unveiled the last of its 2011 lineup, with added titles to its Masters section, including work from Aki Kaurismäki, Hirokazu Kore-Eda, the Dardennes, Bruno Dumont, Gus Van Sant, Béla Tarr and more. Ben Stiller to Receive BAFTA Los Angeles' Charlie Chaplin Britannia Award: Ben Stiller will be awarded the Charlie Chaplin Britannia Award for Excellence in Comedy at the upcoming BAFTA Los Angles Britannia Awards, hosted by Alan Cumming. VIDEO ESSAY: Critic Manohla Dargis on 'Poetry' by Lee Chang-dong: To commemorate Tuesday's release of Lee Chang-dong's 'Poetry' on the site Fandor, Fandor editor-in-chief and Press Play contributor Kevin B. Lee has produced the following video essay -- with words by Dargis -- on the film. San Sebastian Makes Picks for Cinema in Motion and Films in Progress 20 Series: The San Sebastian International Film Festival announced the four films to make the 7th edition of their Cinema in Motion series, which features films at the end of their filming or at their post-production stage, made by directors from Maghreb, Portuguese-speaking African countries and developing Arab countries.